How a SEO Company Can Greatly Improve Your Rating Status

Your key to getting found online and making money is to have the proper SEO program in place. You simply cannot set up a website and “you’re good to go.” You also need to work with an SEO specialist.

That’s because you have to consider the platform you’re using first. Have you established a WordPresss site, a Shopify store, or a website through WooCommerce, BigCommerce or Laravel? As you will come to find out, each of these platforms have their own unique “quirks.” Therefore, you need to know how SEO impacts each of these types of sites. 

For example, one of the major challenges for Shopify owners is the  addition of duplicate or similar content, something that can negatively affect search engine rankings. So anything “duplicated” on Shopify, such as pages or URLs, usually has to be removed if the site wants to increase its revenue.

Use the Services of an SEO Company that Specializes in Specific Platforms

Because each platform–WooCommerce, WordPress, Laravel, Shopify– has its own unique design features, you need to work with an SEO company such as this company that considers these factors when refining the sites. 

For example, WordPress features tools that help you easily incorporate SEO for your website. Therefore, SEO specialists can optimize WordPress sites for SEO more easily. 

Features on WordPress sites allow you to speed up load times, connect to social media, enhance the user experience, automatically add metadata, and optimize images for SEO. You can also add neat and tidy perma links to your content. 

As long as you take advantage of these WordPress features, you’ll rank higher in the search engine result pages or SERPs. However, even if you’ve set up a WordPress site, you still need professional SEO support. People who are well versed in search engine optimization know what it takes to get specific platforms noticed online.

Learning How SEO Works on Shopify

Let’s go back and review how SEO works on Shopify. To understand the benefits for optimizing Shopify sites, let’s first define “Shopify.” In this case, your SEO program will highlight what you need in terms of ranking a Shopify store so people buy from you website

What is Shopify?

Shopify represents an e-commerce site that gives you a chance to set up, expand, and oversee a retail store. The popular e-commerce platform offers a subscription service so you can establish an online store and sell products virtually. 

In fact, you can begin your selling adventure almost immediately. All you need to do is set up the retail account, add featured products to your new store, customize the site, and establish the domain name. Activate payments for the site and you can begin selling right away.

However, the success of your site will still depend on how you optimize it. After all, you won’t see many sales filters through unless you retain the services of SEO professionals – people who can take care of the specific SEO needs of Shopify owners. 

Read here : How To Create Content That Ranks On Google?

Removing Duplicate Content on Shopify

Again, your measure issue, with respect to SEO on Shopify, has to do with duplicate content. This information may crop up when similar content appears on two or more URLs. When this happens, the search engines may have troubles determining the canonical link.*

*Also referred to as a canonical tag, a canonical link sources a code for a page so that Google or another search engine knows which URL to index to avoid problems with duplicate content. If this can’t be done, it causes your ranking to drop. Shopify platforms have a tendency to create duplicate content in their product pages and offerings and through pagination. Therefore an SEO specialist often looks at these factors first when correcting Shopify platforms.

It’s easy to see why this happens, especially when you have to add product pages on Shopify. For example, when you establish a product page on Shopify, the platform creates two URLs by default. One link is canonical and the other non-canonical. However, this natural feature also creates problems in your site’s internal linking structure  as the site also links to “non-canonical” versions of the product pages.

Therefore, the pages you’re ranking for frequently are not what you want Google to see. By adjusting the code, your canonical/product URLs will point Google in the right direction. If you wish to set up yourself as a Shopify owner then, it’s highly important to keep the above SEO tips in mind. Otherwise, you’ll defeat the whole purpose of selling  products through Shopify. 

As you can see, your SEO strategy must focus on how to best use SEO for your particular platform. It’s not just a cut-and-dried formula.

Product Variants on Shopify Sites

Because you’re frequently selling similar products on Shopify, you may also create several product URLs for the same item with some variations in its design. If you have these types of products on your site, it can lead, again, to problems with duplication. 

For example, suppose you have added a page for a sweater. However, the sweater comes in the colors of blue or red. Therefore, your main product remains the same but the attribute or color differs. As a result, your site will have more than one page with similar or duplicated images and descriptions. 

However, this feature may be good or bad as some pages allow Google to optimize your site for specific terms or items. 

How SEO Professionals Can Help

Therefore, an SEO professional might ask the following:

• What phrases are customers using to find this product?
• Can the site owner create unique content for some of the product variants?
• Can the content in question stand on its own, or is it unique enough for Google to index it separately?

Needless to say, you’ll need ongoing SEO support to iron out the specific issues that are unique to your platform. When you have this type of back-up, crawling and indexing become more simplified..

Other Shopify SEO Issues

Other SEO considerations for Shopify owners are also specific to their platform. These criteria come in the form of the Robots.txt file (for crawling/indexing) and the stiemap.xml (for product pages, collection pages, blog posts, and marketing pages).

For instance, some pages end up in the sitemap.xml file that the search engines no longer need to index. In some instances, SEO experts can also include a “noindex” tag so certain pages are not indexed.

The whole idea of SEO is to ensure your site is set up so search engine optimization is seamless and “glitch-free.” Therefore, you have to establish your SEO program to address the idiosyncrasies of your website. 

Don’t Leave Anything to Chance

Don’t leave anything to chance when it comes to SEO. Make sure you have all your bases covered so you can attract the traffic you need to remain influential and profitable.