A Beginner’s Guide to White Label File Sharing
In recent years, file sharing has exploded, consumer-level services such as Google Drive and DropBox have entered the lexicon. However, file sharing on a corporate level may have grown even larger and faster. Many businesses use their proprietary file-sharing software when interacting with clients and within departments.
If creating your own file-sharing software for your company seems like a daunting task, don’t worry. This article will examine a common practice called white label file sharing, which allows companies to create their own software services easily.
What is White labeling?
White labeling is when a company creates a product or service for other companies to place their logo and branding to claim as their own. A typical example of this is grocery stores, where the store will sell store-brand products at a cheaper price than the name-brand product. Now, logistically no supermarket chain has the resources to run a successful grocery company and create its own products. This is where a white label company steps in.
A white label company will create products to sell at a grocery store, such as barbeque sauce, toilet paper, etc. However, their products will have no label. The grocery store will then place its own label and brand images on the product.
White labeling doesn’t only apply to grocery stores or physical products. White labeling software has grown in popularity over the past decade, as companies seek to make a better online impression.
Benefits of White Label Software
Customizable
The main benefit of white label software that customers continue to cite is how highly customizable the software is. You can order it to fit your company’s exact needs.
Affordable
If your company is in need of its own applications, you have two options; hire a team of software developers to develop the software for you or use white-label software and place your logo in it. Hiring a team of software developers is vastly more expensive, and you will have to retain some employees to maintain and fix any issues that arise. A white label company will offer maintenance in its subscription package, saving you a tremendous amount of money.
Improves Your Brand Image
Your brand software is impressive. When your clients and customers interact with your software, it lends an air of authority. If the service you provide works, it can help create brand loyalty.
Why use White Label File Sharing?
Quite simply for the three benefits listed above. File sharing has become an essential component for most businesses, especially those that handle most of their transactions online. Clients expect to send and receive information on the service you offer quickly. Good file-sharing software lets clients see the progress of your work.
A rebranded white label file-sharing software allows you to customize the software to best fit your clients’ needs and shows your clients that communication with your company will always be accessible.
Invest in this Software for Your Business Today
Hopefully, now you have a good understanding of what white-label software is and how it can be used to help your business and its brand image. White label software doesn’t have to be limited to file sharing, although that is definitely a priority for most companies. Research your available options and take stock of your company’s needs. It might just be perfect for you.
