How AI Can Help Your Business?
Artificial Intelligence is something that we will see all around us in the near future because it allows the computer to perform many tasks we had to do. It allows them to make decisions and even communicate on such a level that other people can’t figure out who they are talking to. The goal is to have machines that will act like humans but on another level.
Many companies had to make huge changes after some AI tools were available. There’s no doubt that it helped them a lot to improve communications, marketing, cut down labor costs, and much more. Almost every website has a chatbot that will recommend services or products to visitors.
Product Recommendation
This isn’t something new and the majority of online retail stores use AI to recommend products to their clients. You can’t see how the system works because it analyses a lot of data each second and every client visit counts. Ask a shopper, you might ask yourself how the thing I need appears on the main page, and that happens because of these programs.
This isn’t only adapted to the eCommerce website but also the e-mails when you get recommendations. It basically works by checking purchase history, how much time they spend on a certain page, what they click on the most etc. Amazon is the perfect example because they have it implemented into every part of the buying process. To find out more click here.
Chatbots for Customer Service
These programs imitate human conversations within phones, apps, and websites. Every time you have a pop-up window for conversation, a bot is trying to help you make your way through the website. It’s used for customer service because people want to find a solution to their problem as fast as possible.
Chatbots are available constantly and will instantly respond to customers. It learns through these conversations and improves itself which brings a better customer experience. They also help with marketing because they know when it is the perfect time to recommend something and make a lead. This type of service will increase your revenue over time.
Content Marketing
Content marketing is very important in competitive industries where you are trying to find every single lead possible. It’s there to engage and attract customers but it has to be on a higher level than your competitors. It can be in a form of a case study, guide, infographic, video, podcast, social media post, blog, etc. The way AI helps is by finding the best marketing strategy by analyzing your data.
For example, it can figure out what type of content is the best at the moment and will bring the most leads. It helps you find the right keywords and titles for your blog posts. Also, it will know where to promote it and which channels are best for distribution.
Emotion Analysis
It may sound like something from a sci-fi movie but emotion analysis has been done for a long time. Professionally named sentiment analysis is when they monitor and analyze your emotions and use them for many purposes. It’s very useful information because it helps businesses improve their processes and increase their profits.
The way it collects data is through your comments, customer feedback with the help of customer effort surveys , reviews, time spent on a certain page, and many more key points. It provides enough information to change a certain product and improve customer service. Imagine knowing at all times what your customer honestly thinks of your product and what they would like to see next.
Sales Forecast
It represents the estimation and prediction of future sales and it’s very important in defining company growth. This type of AI provides information that will help you avoid potential issues. For example, it will let you know when your competitor has a campaign that will influence your sales for the next week. You will know which time is perfect to make your own discount campaign.
How precise your calculations are will depend on how good your program is, so don’t look for cheaper options when it can benefit a lot. Every business has its blind spots and AI is the way to find them. It uses the information from purchase history, meetings, emails, and phone calls.
Cybersecurity
Hackers are following new technologies and always find a way to make someone regret why they didn’t have better security. Some of the biggest credit card companies use artificial intelligence to prevent millions of dollars in fraud. But, this is only one in many industries it can help including automotive, consumer products, retail, telecom, and utilities.
Digital businesses are expanding every year and so are cyberattacks. It’s very hard to identify them without Ai. It uses all kinds of methods to fight off including prevention control, behavioral analytics, Network Security, phishing detection, and vulnerability management. Even if something happens, you will know how to react based on the information the program provides.
Save Time and Money
Even with numerous data showing how much artificial intelligence can help your business grow, it’s something that will change every industry in a few years. It’s still not at the high point so adapting to it on time will provide you with enough experience for the next big thing. Forbes says it can increase the revenue by $4 million per year for an average Fortune 500 company.
Saving your time on simple tasks can be a huge difference in large companies. Even small business can automate their processes so they end up with less than 10 people controlling thousands of clients with the help of AI. Fewer employees and more tasks being done mean that you will have higher profits.
It also influences your employees that will have more time on their hands. To manage this, you will need to find a great agency or company that will make one for you or buy the product for a certain process. There are numerous AI programs on the market that you can buy now but they are segregated into categories like marketing, chat, data collection, etc.
