What is Digital Marketing? 9 Actionable Strategies to Build an Email List for Your Business (2023)
Welcome to the world of digital marketing! It’s a fascinating time for marketers and business owners. Digital marketing is transforming how brands are built, grown, and maintained. You can use social media, email marketing, search engine optimization (SEO), and more to reach your target audience in new ways.
What is Digital Marketing?
So what is digital marketing? Digital marketing is a type of marketing that uses digital technologies, such as the internet and mobile devices, to drive marketing strategy and customer engagement. There are many different types of digital marketing strategies that you can use to grow your business effectively.
By definition, digital strategies are more about engaging people with helpful content rather than directly promoting products or services. The goal of this type of campaign is usually to build trust with potential customers, who then become loyal consumers for your brand over time and ultimately buy from you again! This article will look at some effective strategies for building an engaged email list, which can be a significant asset for your organization this year.
9 Actionable Strategies to Build an Email List for Your Business
Create an Eye-Catching Lead Magnet
A lead magnet incentivizes people to sign up for your email list. It’s something you give away in exchange for their email address and permission to email them from time to time with products, services, or other valuable content. To ensure your lead magnet gets seen by as many people as possible, ensure it has eye-catching graphics optimized for mobile devices so they look great whether viewed on a desktop or mobile platforms like smartphones or tablets.
Create a Landing Page to Promote Your Lead Magnet
A landing page is a web page that’s designed to get users to take a specific action. If you’re giving away something for free, like an ebook or webinar registration code, you want them to fill out your form for you to give them their prize. A good lead magnet can be as simple as an ebook with valuable content, but it should also include some call-to-action that encourages people to sign up for your email list. It could be a social media post or a direct link to your site to get more people signed up on your list so they can download this freebie later on down the line.
Add a Signup Form on Your Company’s Website
To help you grow your email list, make sure to add a signup form on your website. This may sound obvious, but you’d be surprised how many companies forget this step. Make sure it is easy to find. The signup form should be easy for visitors to see and understand. Put it in a prominent spot on your homepage or landing page (like at the top). If there are multiple ways that people can get an ebook, put the signup form right next to those other options so it looks like part of the same page flow.
Add a Signup Form to Your Facebook Page
One of the best ways to build an email list is to add a signup form to your Facebook page. Businesses can do this by creating a pop-up signup form on their Facebook page that pops up when someone visits for the first time. Or by adding a signup form in the footer of your page (and other pages). Your copy on Facebook should match what you used on your landing page (or at least be very similar). It will help with brand recognition and increase conversion rates.
Add a Signup Form to Business Cards and Brochures
You can also add a signup form to your business card and brochures. A QR code is a fancy barcode that people can scan with their phones to connect with you instantly, or they can type in the URL on the card into their browser’s address bar. Either way, it captures more information about who you are and what you do than just handing them a piece of paper, which makes it much easier for them to remember you when they need something from you later on down the line. This strategy will be especially effective if you’re doing business events where most people don’t have email access, like conferences or trade shows.
Run Ads That Promote the Lead Magnet
Now that you have a lead magnet and have set up your landing page, it’s time to run ads promoting your lead magnet. When choosing an ad platform, there are many factors to consider: cost per click (CPC), conversion rate, and more. The best strategy is to test different ads on each platform until you find one that converts well. Use a combination of text and images in your ad copy because people respond better to visuals than just text alone.
Run Social Media Ads to Promote the Lead Magnet
You can also promote your lead magnet with social media ads. There are many different platforms, but some of the most popular are Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, and Pinterest Ads. You can also consider using YouTube ads and Google Ads (formerly AdWords).
Run Paid Search Ad Campaigns to Promote the Lead Magnet
Now that you’ve created a landing page, it’s time to run some paid search ads. To create an effective PPC campaign, starting with the right keywords is essential. Review the top-performing organic searches for your business and make a note of these terms. Then look at which ones are relevant but not being used by competitors (this will help prevent you from bidding on competitive keywords).
Host or Co-Host a Webinar for Your Niche
Hosting or co-hosting a webinar is a great way to build your email list and grow your reach. A webinar is an online presentation that can be watched live or recorded for later viewing. Keep it brief and focused. Your audience will have limited time, so keep your content relevant and actionable. For example, if you give them advice on how to use Facebook advertising effectively, make sure they know why (and where) Facebook advertising is essential for their business, so they don’t feel like they wasted their time listening to you speak about something that wasn’t relevant for them.
Email is the most powerful marketing tool in your arsenal for business communication. It is more than just a means to spam your audience with multiple pop-ups. Even though this amazing tech is old, it can generate leads, nurture prospects until they become buyers, and convert them into loyal customers. Using these effective email list-building strategies, we hope you’re beginning to see how digital marketing can be a powerful tool for your business.