Six Ways How Big Data Improves Your Social Media Marketing

Six Ways How Big Data Improves Your Social Media Marketing

These days, it’s essential for businesses to have a solid social media presence. Not only does social media help you connect with your target audience, but it also provides valuable insights into what potential and current customers are interested in.

And with the advent of big data, you can now use those insights to improve your social media marketing strategy and better engage with your audience. Here are six ways how:

1. Identify Your Target Audience

In today’s digital age, data is king. And when it comes to social media marketing, big data can be your best friend. With the vast amount of data that’s available online, you can use tools like Google Analytics to gather insights into who your target audience is, what their interests are, and what type of content they’re most likely to engage with.

This information is invaluable when it comes to creating a social media marketing strategy that’s tailored to your specific audience. So let’s look at how you can use big data to identify your target audience.

Use Google Analytics to Track Website Traffic

Google Analytics is a free tool that allows you to track who’s visiting your website and what they’re doing while they’re there. This information can be beneficial in identifying your target audience. For example, you can tailor your content accordingly if most website visitors come from a specific geographic location or demographic.

Look at Social Media Analytics

Most social media platforms have analytics tools that allow you to see who’s following you and how they interact with your content. This information can be beneficial in understanding what type of content your target audience is most interested in.

Use Google AdWords to Research Keywords

Google AdWords is a tool that allows you to research which keywords are being used most frequently in your business or industry. This information can help you understand what type of content your target audience is searching for online. Armed with this knowledge, you can create content that’s more likely to be seen by your target audience.

Conduct Customer Surveys and Focus Groups

Surveys and focus groups are another great way to gather information about your target audience. You can use this information to understand what type of content they’re interested in and how they want to consume it (e.g., text, video, audio).

You can also use this information to understand what type of language resonates with them and what kind of tone they prefer (e.g., formal, informal).

2. Find Out What’s Trending

Another great way that big data can improve your social media marketing strategy is by helping you keep tabs on what’s trending. With so much information available online, it can be difficult to know what topics are being talked about the most. Maybe a marketing company Houston can be useful in this case.

But by using big data tools, you can quickly and easily see which topics are generating the most buzz at any given moment. This way, you can ensure that your social media posts are always relevant and timely.

3. Monitor Your Competitors

In today’s competitive business landscape, keeping an eye on your competitors’ actions is essential. And with big data, you can do just that.

Using tools like Google AdWords, you can track how often your competitors’ names are mentioned online and what type of sentiment is expressed. This information can give you valuable insights into where they’re succeeding and faltering—insights you can use to improve your social media marketing strategy.

Why Monitor Your Competitors?

By understanding what your competitors are doing, you can adjust your social media marketing strategy accordingly. Are they getting a lot of positive mentions? If so, why? Is there something you can do to replicate their success?

On the other hand, if they’re receiving a lot of negative mentions, you might be able to capitalize on that by positioning yourself as the better option. In either case, it pays to know what people say about your competitors online.

One of the best ways to track your competitor’s online presence is through Google AdWords. AdWords is a tool that allows you to see how often certain words or phrases are being mentioned online. You can also use AdWords to track the sentiment around those topics—positive, negative, or neutral.

4. Create Customized Content

Once you’ve identified your target audience and found out what’s trending, you can use that information to create customized content that appeals directly to them.

With big data, businesses can drill down and create content that speaks directly to their target consumers’ needs and interests. This way, you’re more likely to grab their attention—and keep it—than if you’re just broadcasting generic messages to a mass audience.

5. Optimize Your Ad Spend

One of the biggest challenges for businesses regarding social media marketing is figuring out where and how to allocate ad spending. But with big data, you can now use tools like Facebook Insights to see which ads are performing well and which aren’t. This way, you can ensure that your ad spend is being used effectively and driving results.

6. Analyze Your Results

It’s no secret that social media marketing is one of the most effective ways to reach out to potential customers and promote your business. But many people don’t realize that it’s not enough just to create a profile and start posting – you also need to monitor and analyze your results regularly.

Luckily, big data has made this easier than ever before. With tools like Google Analytics, you can track how many people see your posts, how often they share them, and which ones generate the most engagement. This information is essential for understanding what’s working well and where there’s room for improvement in your social media marketing strategy.

Importance of Analytics

Analytics are essential for social media marketing for a few reasons.

First, they help you understand whether or not your efforts are reaching people. It’s one thing to post on social media, but if nobody is seeing your posts, then you’re not going to get much benefit from it.

Analytics can also help you see which of your posts are being shared the most and which ones are generating the most engagement. This information is invaluable for understanding what kind of content resonates with your audience and tailoring your strategy to their needs.

According to a reliable R2 certified electronics recycling company Big Data Supply inc, another important reason to use analytics is that it can help track your ROI. It can be difficult to determine a campaign’s success with traditional marketing methods. Did that print ad result in any new customers? Was that radio spot worth the cost?

With social media marketing, however, you can use analytics to track directly how many new leads or customers you’ve gained due to your efforts. This makes it much easier to justify the expenses associated with your social media marketing strategy.

Types of Data To Collect

Now that we’ve discussed why analytics are so important for social media marketing, let’s talk about specific data types you should be tracking.

  1. First, you’ll want to keep an eye on your reach – that is, how many people are seeing your posts. You’ll also want to track engagement (shares, likes, comments) and clicks (how often people click through to your website from your social media posts).
  2. Additionally, it can be helpful to track demographic data like age, gender, and location so that you can better understand who your target audience is.
  3. Finally, don’t forget to track conversions – how many people who see your posts end up taking action (such as making a purchase or signing up for a newsletter).


Big data provides businesses with valuable insights that can be used to improve their social media marketing strategies—insights that were simply unavailable in the past.

By using big data wisely, businesses can better identify their target audiences, create customized content that appeals directly to them, monitor their competitor’s activities, optimize ad spending, and track their results to ensure continued success.


Kishan Rana is a owner of He is a passionate blogger and turned blogging into a money-making idea for smart passive income. He writes and shares ideas about Technology, Business, Startup, blogging etc..

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